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| Job Title: Temporary Brand Marketing Manager (8 months to cover Maternity Leave) |
| Description |
| Glow-worm Brand Marketing Manager (8months to cover maternity leave)
With 10,000 employees, sales of more than 2.4 million appliances and a turnover of 1.9 billion Euros, the Vaillant Group (www.vaillant-group.com ) are a leading heating technology company in Europe. At the same time they are holding strong positions in important product segments like wall-hung, floor-standing, hot water and electric appliances with the most comprehensive range in the industry. Increasingly heating techniques based on renewable energy, like solar systems, photovoltaic systems and heat pumps are also added to the range.
Their success is based on research and development which in turn is consistently led by customer requirements. Their R&D organisation with its 350 staff is one of the largest and most creative in the industry. They hold numerous patents and apply for about 100 new ones each year.
Their international heating technology business operates primarily in Europe and Asia. This includes 14 production and 7 research and development sites in 7 European countries. Overall, the Vaillant Group and its heating technology products are present in more than 100 countries of the world.
Within the UK, one of the best known brands is Glow-worm (www.glow-worm.co.uk) of which this great fixed term contract opportunity exists to the right candidate.
A great maternity cover role leading the Glow-worm brand, has come available for a full-time fixed 8 month contract. Subject to performance, further career opportunities may become available within the company at the end of the contract.
Managing a substantial marketing budget and managing a team of three, your job targets and responsibilities include:
Job Targets
Development and implementation of Glow-worm strategic marketing goals, plans and actions which lead to increased market share, sales volumes and profit margins.
Fully utilise all marketing mix options to support the short, medium and long term company goals and objectives
Development, implementation and effective management of marketing communications budget
Effective management of marketing communications team to ensure successful delivery of agreed activities
Main Responsibilities
Strategic brand marketing plan is developed, agreed with the relevant stakeholders and implemented
Annual and long term marketing communications objectives and actions are proposed and implemented with due regard to the market situation and company objectives
Annual marketing communications plan is developed and implemented with budgets approved and agreed
Marketing campaigns are developed, implemented and coordinated with other company functions using the full marketing mix as appropriate
External creative agencies are recommended, monitored and effectively managed on a day to day basis
All communications material is developed and produced in conjunction with external agencies ensuring correct strategic fit with company objectives and brand image
Develop the brands new media strategy ensuring compliance with corporate image and company objectives, and ensuring new media including website are effectively managed on a day to day basis
Develop the brands strategy for the loyalty scheme and ensure effective management on a day to day basis
Work closely with Product Management to ensure all new products are successfully launched and that all internal and external stakeholders and customers are communicated with in a timely manner
Liaise with Group Marketing, internal staff and external agencies to ensure that all communications material is in compliance with corporate design
Ensure effective management of marketing communications budget and provide regular reports as required by the Head of Brand and Product Management
Coordinate all forms of corporate communications and monitor effectiveness, ensuring leads are effectively managed, followed up and reported on
Work closely with the CRM team to ensure that CRM is central to all marketing and communications activity with all customer groups
Develop joint marketing campaigns and activities with merchants and key installers and the commercial team.
Monitor competitor promotional activity.
Provide monthly reports on marketing communications activity as required by the Head of Brand and Product Management
Undertake ad hoc projects as required by the Head of Brand and Product Management
Skill Requirements
Strong creative and design abilities
Effective people and team management skills
Attention to detail
Problem solving and analytical approach
Confidence to make decisions based on the information available
Strong agency management skills
Excellent computer literacy skills
Presentation skills
Mature attitude
Exceptional organisational skills
Able to add value
Positive can do attitude
Self starter who is able to meet deadlines and work under pressure
The Vaillant Group is a successful, progressive and forward thinking business which recognises the achievements of its staff. As a result, the company actively and continually supports career development opportunities for its staff, whether employed on a full-time or fixed term contract.
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| Details |
| Job Ref: |
BM01 |
| Hours: |
Full Time |
| Location: |
Belper, Derbyshire, England |
| Working Term: |
Temporary |
| Salary: |
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